Flip AI

Holy Grail of Observability

  • Headquarters:San Francisco

  • Investors:Factory, Morgan Stanley Next Level Fund and GTM Capital

  • Helped the company craft a compelling narrative that resonated with all stakeholders involved
  • Launched the company and landed more than 20 individual media and analyst hits at launch that included TechCrunch and 3 standalone analyst reports
  • Leveraged network to secure additional media placements, podcasts and dialogue with analysts after the launch to further amplify the company's message


Serverless WebAssembly

  • Headquarters:Remote

  • Investors:Amplify and Insight Partners

  • Launched the company, advised on positioning and messaging and devised an influencer, media and analyst strategy that put the company on the map and to be recognized as the #1 WebAssembly player
  • Secured more than 200 individual media and analyst hits and 165 briefings in the first 12 months of the engagement that drove record demand - trial numbers for its commercial offering were in the thousands and GitHub stars for its open source product exceeded 3,900
  • Secured high impact coverage in media outlets like TechCrunch, Forbes, theCUBE, siliconANGLE, The New Stack, InfoQ, DevClass, InfoWorld, SD Times, TechTarget, technical blogs and podcasts as well as from analyst firms
  • Set up in-person meetings at AWS re:Invent, HashiConf and KubeCons - at one KubeCon, Fermyon was one of the most talked about companies and had more attendees at its session than any other session according to the CNCF


Cloud Infrastructure Automation

  • Headquarters:San Francisco, California

  • Investors:IVP, Bessemer, GGV, Redpoint and True Ventures

  • Worked with HashiCorp for more than five years, beginning when it was a five-person startup, to build its brand and to create widespread awareness of its open source products used by millions today and commercial products broadly adopted by the Global 2000. The company was the biggest mover in the Top 5 on the Forbes 2019 Cloud 100 and valued at $5 billion in early 2020
  • Played an instrumental role in the company being named a Gartner Cool Vendor, an Innovator by IDC and an MIT Innovation Showcase finalist as well as to CNBC’s 29 Innovative Startups list, San Francisco Chronicle’s Startups to Watch list, InfoWorld's Technology of the Year list, InformationWeek’s 25 DevOps Vendors to Consider list and SD Times' Best in Software Development list
  • Helped co-founders and CTOs Mitchell Hashimoto and Armon Dadgar be named to Forbes and Inc.'s 30 under 30 lists
  • Led media and analyst strategy and programs and secured high profile hits in media outlets like Bloomberg, CNBC, Forbes, Business Insider, TechCrunch, The New Stack, siliconANGLE, eWeek, TechTarget, InfoQ and SD Times

Unity Technologies

3D Development Platform

  • Headquarters:San Francisco, California

  • Investors:iGlobe Partners, Sequoia, Vanedge Capital, WestSummit Capital, David Gardner and Diane Greene

  • Helped the 30-person Danish engineering company build its profile in Silicon Valley as it was moving its headquarters to the US
  • Led funding, momentum, new business unit, customer and product announcements and devised a strategic communications plan that put the company on the map beyond its initial gaming world
  • Generated high impact coverage that resulted in unprecedented awareness of its platform and helped grow its user base from 10K to 750K users (200K active monthly users) in two years
  • Played an instrumental role in the company winning The Wall Street Journal Technology Innovation Award (as had with VMware winning previously), in its first cover story where it was credited with starting a tech revolution and in it being named one of the top five game companies of the year
  • Secured free speaking engagements at Flash-focused FITC, GDC, Gigaom’s Mobilize, VentureBeat’s GamesBeat and other strategic events as well as invitations to the Gamification Summit, Fortune Brainstorm: TECH and The Wall Street Journal’s D: All Things Digital


Unified Infrastructure Management

  • Headquarters:Sunnyvale, California

  • Investors:Menlo and Redpoint

  • Advisors:Meraki Founder Hans Robertson and Former VMware Exec Bogomil Balkansky

  • Successfully launched the 10-person company, founded by early VMware engineers, within 5 weeks of kicking off the engagement
  • Worked closely with the co-founders on positioning and messaging and lined up more than 75 influencer, media and analyst briefings for the company’s launch
  • Secured more than 80 individual articles, blogs and analyst reports within the first month of launch that drove demand for half of its active trials and sales as well as additional VC and tier 1 candidate interest
  • Sustained buzz in between announcements with targeted media and analyst hits that reached key audiences and generated social discussion for amplified reach
  • Helped the company win a Best of VMworld award and be named a Gartner Cool Vendor, an MIT CIO Symposium Innovation Showcase Finalist, the coolest virtualization startup of the year by CRN and a top 10 virtualization startup to watch by TechTarget


Cloud Operating System, acquired by Oracle

  • Headquarters:Mountain View, California

  • Investors:Accel, Sequoia, VMware and Diane Greene

  • Helped the 20-person company, founded by the creator of Amazon EC2, get out of stealth and gain momentum which resulted in it securing a second round of funding led by Accel at a good valuation well before the company's first product was released
  • Secured one of 11 spots at Gigaom’s Structure LaunchPad and successfully launched the company at the leading cloud event
  • Created record buzz that led to the company being named one of the most promising startups in The Wall Street Journal, one of three cloud properties ready to burst in Fortune and a cool vendor in cloud management by Gartner
  • Generated prominent coverage that drove awareness and demand for the company’s flagship product in a crowded market
  • Secured free speaking engagements at Cloud Connect, Cloud Slam, Interop, Structure, Structure Europe, UP’s Cloud Conference, VentureBeat’s CloudBeat and other industry conferences


Data Driven Insights for Smarter IT, acquired by HPE

  • Headquarters:Mountain View, California

  • Investors:Icon, Kleiner and Diane Greene

  • Advisors:Duncan Epping, Frank Denneman and Dr. Edward Lee

  • Helped the company gain significant mindshare and receive more than 20 prestigious awards and accolades including being named one of the hottest cloud startups by Business Insider, a top data center company to watch by TechTarget and one of the top 10 big data startups to watch by Network World
  • Led the company’s product, funding and new hire announcements and secured prominent coverage from bloggers, press and analysts
  • Secured speaking engagements at Computerworld’s Storage Networking World, O’Reilly’s Strata Conference, SNIA’S Analytics and Big Data Summit, SNIA’s Data Storage Innovation Conference and Tech Field Day


Data Science Powered Cloud Application Security, acquired by Blue Coat

  • Headquarters:San Jose, California

  • Investors:Pelion Venture Partners and Third Point Ventures

  • Advisors:Obama Campaign Chief Scientist Rayid Ghani, Cloudera CEO Tom Reilly, MapR Founder M.C. Srivas and UC Berkeley Professor Ion Stoica

  • Successfully launched the company before RSA and secured more coverage at launch than any other player in the space received at their launch
  • Generated a steady stream of coverage in between announcements in media outlets ranging from Bloomberg BusinessWeek to The Boston Globe to IDG to The New York Times to The San Jose Mercury News to TechCrunch
  • Placed guest posts in Gigaom, Information Age, InformationWeek, VentureBeat and security media outlets
  • Secured a speaking engagement at Gigaom’s Structure and helped the company be named a hot security start-up by Network World and one of the hottest emerging technology vendors of the year