The Rowland Agency is a premier strategic communications consultancy for companies with innovative and disruptive technologies.

We have a nine-year track record delivering unparalleled results. Leveraging rich experience in creating brands and business value, we develop and execute strategic communications programs based on what success looks like in the short- and long-term.

Amber Rowland, Principal

Named one of the best PR people in the tech industry*, Amber, a San Francisco native, is passionate about promoting the most promising technologies and brings more than 20 years of experience successfully developing and leading strategic communications programs to her clients.

Amber founded The Rowland Agency in 2009 where she has helped launch and brand some of the hottest B2B startups like Bonsai (dubbed Microsoft's most strategic acquisition in the AI segment), HashiCorp (#32 on the Forbes 2018 Cloud 100 list, a CNBC Innovative Startup and a Gartner Cool Vendor), HeadSpin (a CNBC Upstart 100), LightStep (a Forbes Cloud 100 Rising Star and a Gartner Cool Vendor) and Unity Technologies (a The Wall Street Journal Technology Innovation Award Winner) and led strategic programs at later-stage companies like DigitalOcean, Google Cloud and Illumio.

Before The Rowland Agency, Amber led global communications at VMware during the company’s hyper-growth phase, helping grow annual revenues from less than $30 million to $2 billion in seven and a half years. As the only in-house communications counsel during her first five years, she worked closely with the leadership team to establish a distinct, powerful company brand and to create the virtualization category through sustained strategic influencer, media and analyst programs. She handled communications for VMware’s IPO, the largest tech IPO of 2007, and then led CEO communications for Diane Greene. 

Prior to VMware, Amber held leadership positions at Applied Communications (now Bite) on the Oracle and SeeBeyond (acquired by Sun, now Oracle) accounts, BroadVision, Storm Technology and Unison Software (acquired by Tivoli, now IBM) where she built her solid track record of delivering results including high profile placements in key business and technology media outlets.

Amber earned a Bachelor of Science in Commerce from Santa Clara University, served on the Ulumau Hawaiʻi Island Leadership Series Executive Board and currently volunteers for Hui Kuapa, a Friends of the Future program.

*Business Insider's the 50 Best Public Relations People in the Tech Industry and Hot Topics' the 100 Most Influential Tech Agency PR Executives Globally lists


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